How to move beyond fixed-mobile bundles
Fixed-mobile convergence has become a reality in Europe, driven by operators in markets withinfrastructure-based competition and essentially adopted by customers for its discounts.
Behindthe nice take-up figures, there is a contrasting reality – the challenge being for operators to capturethe value creation potential. Moving beyond discounting is critical to maintain differentiation andsecure a positive incremental margin. Operators will need to deepen their understanding of howconvergence affects customer segments and value contribution, and translate it into new go-to marketstrategies. The only way to unlock further growth opportunities within the digital home is to enhance customer experience and/or broaden the scope of services.
Released: June 2016
Download File ADL_Fixed_Mobile_Convergence.pdf (.PDF, 735 Kb)
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