How to develop a strategy for innovation in the fast- moving digital world
Having a clear strategy for innovation seems like an obvious priority for any large company. However, the classical top-down analytical approach, which starts with business objectives and cascades down perfectly through to a series of narrowly defined innovation projects, is seen by many as too rigid for the post- digital lean start-up world.
So has innovation strategy had its day? Should companies instead just focus on capturing new opportunities and working with start-ups? In this article we argue that there is still a place for innovation strategy, provided that it incorporates the right features to keep it dynamic.
Released: September 2017
Download File ADL_Dynamic_Innovation_Strategy.pdf (.PDF, 314 Kb)
« previous report | next report »