New Chief Revenue Officer and Chief Marketing Officer Join the Leadership Team
[LONDON] – [September 20th 2017] – Qubit, the leader in marketing personalization technology, has announced the appointment of Joe Smith as Chief Revenue Officer (CRO) and Leah Anathan as Chief Marketing Officer (CMO). Formerly the General Manager for Qubit’s European operations, Joe Smith will be responsible for global revenue, global go-to-market strategy, and customer growth. Leah Anathan will lead Qubit’s global marketing program and teams. These new executive appointments come as Qubit is accelerating growth and opening new offices in Los Angeles, San Francisco, Hamburg and Barcelona.
“Businesses are facing a constant challenge to win and retain customers online,” said Smith. “We’re providing the personalization platform that companies like Emirates, Ubisoft, Ladbrokes Coral Group, Arcadia, and NET-A-PORTER use to power relevant and timely experiences for their site visitors. We’re working every day to help them be more competitive and successful. It’s a very exciting opportunity.”
Leah Anathan was previously the CMO at PrestaShop, an industry leader in open source software for ecommerce. During her tenure, the company launched an award-winning rebrand, a new Paris headquarters, rolled out marketing programs in 40 countries, and increased active users by more than 50 percent.
“As a CMO, I know that marketing personalization technology can be a game-changer for large ecommerce sites,” said Anathan. “Qubit is a clear leader and I look forward to helping this innovative company grow their brand around the world. I’m absolutely delighted to be part of the Qubit team.”
“Qubit is continuing to expand throughout Europe and the U.S. as ecommerce businesses recognize that marketing personalization is now a must-have,” said Graham Cooke, CEO of Qubit. “Joe and Leah bring tremendous strategic and operational experience that will help take our business to a whole new level. I’m delighted to have them on the team.”
Qubit is currently hiring in multiple locations including San Francisco, New York City, Los Angeles, London, Paris, Hamburg, Lahore and Barcelona.
Qubit is the leader in delivering highly persuasive personalization at scale. Award-winning brands in ecommerce, travel and gaming work with Qubit to transform the way they understand and influence their customers. Companies like Ubisoft, CafePress, Topshop, Shiseido, Ladbrokes Coral, and Emirates, are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.
For more information, please visit: www.qubit.com
George Barker, Communications