The digital (r)evolution of data models

From a product-centric data model towards a “connected” and true customer orientation

Across industries the digitalization changes the way how real world is represented in company data structures. Product or channel orientation is being replaced by customer centricity:

  •  Truly customer centric data view of relevant data objects (One customer with an individual service portfolio of many products / services and one bill)
  • Highly tailored (individually designed and priced) customer products/services
  • … defined by Enablers of Services (regardless of origin – internally or externally)
  • Complete channel-agnostic thinking – the customer insights count, regardless of the channel
  • Open and permeable data flows on all levels for better integration with Partners and 3rd parties

Released: August 2017

Download File _ADL_Future_of_Data_Models_01.pdf (.PDF, 189 Kb)

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Written by Jasper in September 30, 2017
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